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Product Labels — Premium Print for Every Product on the Shelf.
Custom product labels for every category — beverage, food, cosmetic, pharmaceutical, pet, household, automotive and industrial. Premium substrates, premium finishes, low MOQs from 100. Made in Melbourne.
- Every product category
- Full finish range including foil & emboss
- Low MOQs from 100 labels
Custom Product Labels
Custom product labels are self-adhesive labels designed to a brand's specific size, shape, material and finish requirements, rather than relying on generic, off-the-shelf stock.
Getting a custom label right means matching substrate, adhesive, shape and finish to how and where the product will actually be used.
Start with how the product will be used
Before choosing colours or fonts, work out the practical demands on the label. Will it face moisture, refrigeration, chemicals, sunlight or rough handling during transport and storage?
Products exposed to water or oils typically need a waterproof polypropylene substrate, while dry, indoor goods can often use a more cost-effective paper based label instead.
This practical assessment should happen before design work starts, since substrate choice can affect how colours print and how fine detail holds up over time.
Depending on the product category, labels may also need to display regulatory information, batch codes, allergen statements or barcodes, alongside the core branding and design elements.
How Onpack prints product labels
Short runs, new launches and multi-SKU ranges are produced on Onpack's HP Indigo and L350 digital presses — accurate colour, opaque white and variable data across every common label substrate from 100 labels, with no plate costs and fast turnaround.
High-volume product label reorders run on our UV flexo press, with up to 10 colour stations, true Pantone spot matching and optional extended colour gamut — delivering the colour accuracy and unit economics that production-scale brands require. Cold foil, lamination and spot UV varnish run in-line on flexo; hot foil stamping, embossing and high-build tactile varnish are produced on our digital ABG embellishment line.
Every product label job runs through Onpack's ISO9001 certified processes, with 100% vision camera quality control — so colour, adhesion and finish stay consistent across every label in the run regardless of volume.
A press proof or physical sample is available before your full run, so you can confirm substrate feel, finish performance and colour accuracy against your brand reference before committing to production.
Ready to Brief Your Product Labels?
Product Labels FAQs
Yes. Our UV flexo press prints true Pantone spot colours — up to 9 spot colours per job — for brands that require exact colour accuracy across long runs. Digital printing simulates Pantone to high accuracy for shorter runs. If you have a physical colour reference, send it with your brief.
The full finish range is available — hot foil, cold foil, holographic foil, embossing, debossing, spot UV varnish, high-build tactile varnish, soft-touch lamination and no-label-look on clear. Hot foil, embossing and high-build are produced on our digital ABG embellishment line; cold foil runs in-line on flexo and on the ABG line.
Onpack produces labels across beverage, food and FMCG, cosmetics and personal care, pharmaceutical and healthcare, pet products, household cleaning, automotive, cannabis and wellness, and industrial and chemical markets. If your category is not listed, contact us — the substrate and adhesive range covers most product environments.
Yes. Request a free sample pack and Onpack will send physical label samples across a range of substrates and finishes — so you can assess material feel, print quality and finish performance on your actual product before specifying.